Monday, September 14, 2009

FOR NOW AND FOREVER? It's pretty common for Off-Broadway musicals to transfer to Broadway (indeed, 3 musicals currently running made the transfer, not counting the 2 that are transfers from City Center's Encores), or for a musical to transfer to a smaller house during its run (Chicago is now at its third theatre), but for the first time, a Broadway musical will make a transfer to Off-Broadway. At its Broadway closing last night, Avenue Q announced that it will reopen in a month Off-Broadway, in a smaller house with lower ticket prices (topping out at $86.50, down from north of $100). I'm not sure how this'll work out, and it's obviously not an option for every show (can't drop the chandelier for Phantom in a smaller house), but it's certainly an interesting experiment

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