Monday, May 19, 2008

DEAD BRANDS STATUTE: Given where I am this week, it's particularly appropriate that I provide linkage to this fascinating article in yesterday's Times Magazine about River West, a company that's functioning entirely on the business model of bringing once dead brands, like Underalls, Eagle Snacks, Brim, and Nuprin, back to life. Suggest other brands that are gone which you'd buy again in the comments.

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