Thursday, March 27, 2008

To woo academic recruits, college makes them stars | Philadelphia Inquirer | 03/27/2008

SOON THEY'LL BE SLIDING DOWN THE RAZOR BLADE OF LIFE: In an effort to woo eight academic recruits and boost its overall profile and yield, one Pennsylvania university has taken to tv commercials, billboards and pizza box ads to woo them into matriculating.

Seriously. Like having this show up on a slide at the movie theater: "Briana Turnbaugh. You listen to Kanye rap about the Good Life. Let Wilkes University help you actually get it. (Now throw your hands up in the sky.)" Or these eight ads running on MTV targeted to each of the students. I believe we've reached a limit.

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